Networking Does networking make you nervous?
13 November 2002 by Nicole Attias.
Confronting a room full of strangers can be nerve-wracking. Nicole Attias has some timely tips to help you make the most of pre-Christmas functions and other networking events
Picture yourself walking into a large room where 25 people are seated around an oval-shaped table. The facilitator is preparing his / her presentation notes. The attendees are glancing at their morning agendas. This is your first formal networking event. How will you introduce yourself?
Many new business owners struggle when introducing themselves at social events. Adapting to different personality types is never easy. This is especially true for people who dislike public speaking. How can you network effectively if you don't feel comfortable? Business owners of all backgrounds will be forced to confront this question at some point along their professional journey.
Use body language to your advantage
Focus first on body language. When used properly, body language can work wonders in creating a good first impression. How one walks into a room says so much about that person. An upright posture and strong handshake project confidence. Maintaining eye contact throughout a conversation translates into, "I'm excited to be here and learn more about you."
Be brief and to the point
Some business owners enjoy networking, but fail to explain what they do effectively. Instead of being brief when asked, they ramble. Your business infomercial should last no longer than 60 seconds, stating three benefits of your product or service. Begin your infomercial with a question when addressing a large group. "How many people in this room like to get pampered?" is an execellent question for someone operating a spa. Another great grabber is introducing a "free day at the spa" for first time guests. If you operate a product-oriented business, bring sample materials to pass around. Imagine how much power nicely-wrapped chocolate samples have right before christmas. Don't be afraid to use your imagination.
Avoid jargon
When delivering your business infomercial, use generic terms, not industry jargon, so that the largest number of people will understand you. This is a common mistake corporate professionals encounter. To test your infomercial, run it by people you know who are outside your industry. If they understand you, you're on the right track. Remember to bring along extra business cards. Each person you meet should receive two, so they can refer future prospects your way. Have fun!
Networking should be regarded as fun and exciting. The next time you're invited to an event and notice a room full of strangers ask yourself: "What is it about my business that I love?" and share it with others. A little regular self-evaluation and practice is all you need to become better at it.
Nicole Attias has her honors degree in psychology and is a member of Toastmasters International and the executive coaching network. She works with instructors, entrepreneurs and corporate professionals in the area of presentation-skills, helping them to speak with confidence at meetings, trade shows and events. For free public speaking tips, email her using the link below.
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